How to Pick Eyeshadow Colors for Your Eye Color
The simplest rule for making eye color stand out is to reach for shadow shades roughly opposite your eye color on the color wheel — opposite colors make each other look more saturated by contrast.
Brown eyes
Brown is a warm, neutral base that works with almost any color, but blues, purples and greens create the most contrast and make brown eyes look brighter.
Blue eyes
Warm oranges, coppers and bronzes sit opposite blue on the color wheel and intensify it. Soft browns and warm taupes are a more everyday version of the same idea.
Green eyes
Reds, plums, and warm browns with a red undertone bring out green. Purple shadows are also a strong match.
Hazel eyes
Since hazel shifts between brown, green and gold, purples tend to bring out the green, while warm bronzes and coppers bring out the gold and brown.
Do these rules apply to eyeliner too?
Yes — the same contrast logic works for eyeliner, though most people find a bold contrast color easier to start with on the lower lash line before trying it on the whole eye.
