✦ Lips

How to Find Your Perfect Lip Color

Editorial beauty analysis card with a five-shade lip color palette

The most flattering lip color usually isn't about matching a trend — it's about matching your undertone and the natural depth of your lips.

By undertone

  • Warm undertone: corals, warm reds, terracottas, and peachy nudes.
  • Cool undertone: berry, rose, blue-based reds, and mauve nudes.
  • Neutral undertone: almost any shade works — rely more on personal preference and occasion.

A quick nude-finding trick

A nude shade close to your own natural lip color, just slightly more even in tone, tends to look the most like 'your lips but better' rather than a visible layer of product.

Testing before committing

Swatch a new shade on your lips, not your hand — lip skin has a different undertone than the back of your hand, so a color that looks great on your wrist can look off on your mouth.

Do darker lip colors need a different application technique?

Deeper shades show imperfections more, so lining first and applying with a lip brush gives a cleaner result than applying straight from the bullet.